Marketplace UX
Search & Filtering
Interaction Design
Responsive UI
Horseyard
Translating specialist buying criteria into marketplace discovery
An equine marketplace connecting buyers and sellers through specialist horse search, listings and discovery.
Industry
Marketplace
Year
2025
Modernise horse discovery without losing the specialist detail that drives a buying decision.
Finding the right horse depends on a highly specific combination of breed, discipline, age, height, sex, location, price and individual characteristics that generic marketplace patterns struggle to accommodate.
Rebuild discovery around the way people actually search for, assess and buy horses.
I redesigned the marketplace structure across taxonomy, search, specialist filters, results, horse profiles, seller experiences, content and enquiry, creating a journey that supports both highly intentional searches and more exploratory discovery.
A specialist marketplace where the category itself shapes the product experience.
Search, structured horse information, rich listings, seller context and content now work together as one discovery system, helping buyers move from broad exploration to evaluating individual horses and contacting sellers.
